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March 26, 2009
Garfield Spreads Out:
Garfield has new agent representation in several key markets on the world stage!
Kids Media India (KMI), a subsidiary of Dubai-based Spacetoon Media Group, has entered into partnership with Paws, Inc. to represent Garfield in India, Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka.
Kids Media India, engaged in the business of children’s television programming and licensing of cartoon characters, will support Paws' efforts to secure business in licensing, publishing, and advertising.
Speaking on the alliance, Rajiv Sangari, MD and CEO, Kids Media India, said “We are delighted to be associated with the lovable character – Garfield. Kids Media India has always provided its clients with the best services and I am confident that using our expertise, we will be able to help Paws, Inc. reach out to a wider client base across all sections for its licensees.” http://www.stooninternational.com/media.asp
In Israel, Yooka (M.S.) LTD., will handle Garfield business concerns under the directorship of Merav Shmueli. Yooka represents a number of internationally recognized characters including Dora the Explorer, Bob the Builder, the Simpsons, and many others. http://www.yooka.co.il/
Dubai-based Spacetoon International has been awarded agency representation for Garfield in the Middle East, including Algeria, Bahrian, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudia Arabia, Syria, Tunisia, UAE, and Yemen. Mohammad Zuhair Ayoubi is the principal contact at Spacetoon. http://www.stooninternational.com/licensing.asp
Paws also assigned Mendía Licensing the rights to represent Garfield in Spain and Portugal. Mendía Licensing, under the direction of Sofia Noguera, is very experienced in working with classic characters.
"With the addition of Garfield, Mendía Licensing adds one of the most noteworthy licensing programs worldwide to its portfolio," according to Ms. Noguera. http://www.mendiasl.com/
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