|
October 16, 2009
FiZZiON® Concentrated Cleaner,
the newest and most innovative product on the market to clean up stubborn
pet mess and odor, has just joined forces with Paws, Inc., the company
which founded Garfield and his friends.
Fizzion will be using Garfield and Odie as their new mascots on advertising
and marketing campaigns beginning in October 2009. “Fizzion had been
looking for quite some time to find a dog and cat team that was a strong
representation of the brand’s identity and spirit.” said Chris
Chartrand, Fizzion’s VP of Sales and Marketing. "We are very
excited to be working with the Garfield Characters. Their instant recognition
should be a great help to a new brand like Fizzion. Plus, they're a lot
of fun and loved by many, including myself."
 Aside from Garfield’s charm and ubiquity, the Fizzion team was
attracted to the environmental efforts that Garfield’s founder, and
Paws President, Jim Davis, has spearheaded over the years. Fizzion is highly
focused on making their products, environmentally friendly, naturally sustainable
and recyclable so there appeared to be an inherent kinship when the two
companies learned of one another.
Since the company was established in 1981, Paws, Inc. has won numerous
awards from the National Arbor Day Foundation as well as The Natural Wildlife
Foundation. Some notable contributions have included the restoration of
two wetland areas and four natural prairie areas; the reforestation of
nearly 70 acres of land; as well as the successful management of 250 acres
of wildlife refuge.
The Fizzion team is especially proud of having the lowest carbon footprint
in their category; Fizzion’s breakthrough eco-friendly and non toxic
formula; the promotion of their reusable spray bottle; and finally their
earth-friendly and compact packaging which requires 95% less fuel transport
then traditional stain and odor removers. “We’re striving to
make products that consume less resources for a sustainable future for
many generations”, says Dennis Sheirs, VP of the Chemical Division
for Fizzion.
The hard work is paying off. Since Fizzion launched in early 2009, they
have won several awards including “Editor’s Choice Award” for
Pet Product News; Modern Dog’s “Best Pick for Under $20” and
Modern Dog’s “Green Pick Award”.
So, what does Garfield’s creator Jim Davis have to say about all
of this? “Fizzion is great for eliminating stains and odors. Garfield
wishes it would work on dog breath.”
|
