(August 2, 2016) Earlier this year,International Pet Group (IPG), top pet industry leaders with a proven success record of launching some of the most well-known pet products on the market, announced an agreement to create and distribute a line of pet products for Paws, Inc., licensor of Garfield property and associated Garfield characters. Today, at one of the world’s leading pet industry tradeshows, SuperZoo, IPG has formally launched the company’s 2016 Garfield Product Line-Up.
First, the new Garfield Cat Fountain features a multi-stage filtration system that inhibits bacteria growth, is easy to fill, clean, and most importantly, promotes overall health in cats. It’s been proven that cool, running water is best for attracting and encouraging cats to drink more, helping fight against many of the most common conditions such as Feline Lower Urinary Tract Disease (FLUTD), kidney and renal diseases, and more. Holding up to 2 liters of water, this new purifying cat water fountain also features a whisper quiet pump, recirculating Jetstream, is dishwater safe and comes with replacement filters.
The new Garfield Cat Foundation offers all the health benefits that cats need, plus some serious fun (like only Garfield can deliver), and also includes a collector sticker pack so that owners may enjoy interchangeable. The Garfield Cat Fountain is $49.99 MSRP.
A Replacement Oral Care Kit has also been specifically designed to accompanythe new Garfield Cat Fountain as a complimentary product, and offers a calcium and enzyme solution that is tasteless and odorless for stronger teeth that helps protect against plaque and tartar build-up. This will ensure healthier gums and fresher breath. MSRP for the Oral Care is $13.99.
IPG also introduces three collections of signature Garfield Cat Scratchers and Loungers.
The @Home Collection’s sleek design features a high-end, high-quality range of cat scratchers and loungers to compliment any home’s décor.
The Casual Collection is designed for cats to enjoy both uphill and downhill scratching, stretching and lounging, but is most loved for it’s fun, lively and playful Garfield designs.
The Essential Collection’s simplistic, corrugated scratching surface, which cats love, incorporates the playful Garfield style, and at a great value to cat owners.
All of these Garfield Cat Scratcher and Lounger Collections are reversible for twice the use, and made from recycled materials. The iconic Garfield design is featured in some way throughout each collection, and their durable construction and dense cardboard will last longer than traditional scratchers. The new Garfield Cat Scratchers and Loungers are Garfield, the king of lounging, approved and range in retail price from $19.99 - $59.99.
The new Garfield Catnip Paste & Dynamic Toy offers cats a tempting “special blend” treat without all the mess. Simply fill the toy with a small amount of catnip paste for the healthy playtime and mental stimulation cats crave. Refill the interactive toy as needed for on-going use. Retail price for the initial set is $12.99.
Garfield Catnip Spray and Silver Vine Dental Chews and Garfield Valerian Spray and Silver Vine Dental Chews are both unprocessed treats, and include no additives or preservatives. Cats enjoy these stress-relieving sticks that promote exercise and most importantly, fun! Each 1.7oz treat pack retails for $14.99.
IPG is currently accepting pre-orders for the complete Garfield product line, and is scheduled to be available at pet specialty and mass retailers across the United States in September 2016. For more information, visit
For media inquiries, hi-res images, interview or product sample requests, contact Kerry Sutherland, K. Sutherland PR, [email protected] or (775) 360-6101.