Paws, Inc. announced they have appointed JAM Brands as the exclusive sales representative of evergreen property Garfield for Canada.
Garfield, the most famous cat ever, is an evergreen multi-generational brand, with over 35 years in the market that maintains the delicate balance of being cool and edgy with kids, while still widely accepted and loved by parents. With over 95 % brand familiarity, two movies, a new TV show, over 135 Million Garfield books sold, and presence in 111 countries, Garfield has become one of the coolest and most important franchises of all times.
Jim Davis, creator of Garfield and CEO of Paws, Inc. says: Paws is happy to have retained JAM Brands as its sales representative for Garfield in Canada. We are sure that under their direction, we will see broadened awareness and reach for Garfield.
Andrew Menceles, President of JAM Brands says, It is such a pleasure for us to work with the PAWS team to capitalize on the strong awareness of Garfield through multiple generations. Garfields undeniable appeal will allow us to reach out to many new prospective licensing partners and assure the success of the program.
GARFIELD was born on the comics pages on June 19, 1978. The creation of cartoonist Jim Davis, GARFIELD is a humorous strip centered on the lives of a quick-witted orange cat who loves lasagna, coffee, and his remote control; Jon Arbuckle, his owner; and Odie, a sweet but dumb dog. GARFIELD was introduced to the world in just 41 newspapers and is now the most widely syndicated comic strip ever, appearing in 2100 newspapers. The strip, distributed by Universal Press, is read by over 200 million people each day and is translated into 42 languages.
The success of the comic strip spawned an entertainment empire including
and Friends, The Garfield Show, and a dozen prime time specials;
The Movie and Garfield: A Tail of Two Kitties; hundreds of
best-selling books, and thousands of licensed products.
Garfield has long been considered an evergreen property because he has not only endured, but continues to be fresh and funny after 37 years in the limelight.
Follow Garfield, along with over 17 million other fans, on Facebook (facebook.com/Garfield) and Twitter (twitter.com/Garfield), and visit garfield.com, and Garfields free educational site, professorgarfield.org
About Paws, Inc.
Cartoonist Jim Davis company, Paws, Inc., located near Albany, Indiana, was founded in 1981 to handle the creative end of the Garfield licensing business. Today, Paws is the sole owner of all copyrights and trademarks for the Garfield property, and controls not only the creative angle of the fat cats flourishing empire, but also the licensing, marketing, and brand management of Garfield and the Garfield characters.
JAM Brands Inc.
Toronto based JAM Brands Inc. is a licensing consultancy with worldwide activities and affiliate partnerships. Our main engagement is in the extension and marketing of brand names and trademarks into related and appropriate products and services via licensing agreements.