(September 16, 2015 --- Albany, IN) Garfield licensing agent Medialink (Far East) Limited is paving the way for a larger Garfield presence in mainland China and in Hong Kong SAR.
Paws, Inc., licensor, partnered with Medialink in 2010 and adopted a multi-faceted approach to groom and grow the brand. Today’s parents of young kids grew up with Garfield and introduce their “emperor generation” kids to a character that they loved. Garfield is now an A-listed character brand that garners widespread brand awareness in the territory.
Garfield business grew exponentially in 2014 with a strong focus on fun-loving activities and innovative events across the market. In that year alone, Medialink organized over 20 large scale mall events in various parts of China and in 2015-2016, Medialink, in tangent with Starmovie Advertising Co., Ltd. will hold up to 6 Garfield Fun Runs across the country that promote exercise for the entire family.
For merchandising, Medialink has expanded the reach and tapped into the infant, kids and teens/young adult markets with various initiatives to make Garfield relevant to all age-groups. A partnership with Babibu reaches the core age-group of kids 5-12. Babibu operates 300 retail stores in China. Medialink is also working with FUN, a chic young brand of Joeone Co., to develop and launch Japanese-styled ladies wear. The range will be expanded to include an elegant glamour collection with another Beijing e-commerce enterprise.
New licensing deals were also signed with Beijing Dong Hao Teng Da Trading Co., Ltd. to create Garfield retail stores selling gifts, novelties, and plush in China; Kuaizhai (Xiamen) Foodstuff Co., Ltd. for cookies, biscuits, and chocolates; and O Creation Ltd. for apparel and accessories in Hong Kong and Macau. PT Graha Multi signed on to do spring beds, 2-in-1 beds, and mattresses for Indonesia and Scien Publishing Company Limited will begin publishing Garfield comic compilation books with plans to release translated comic strips on WeChat in the future.
Most recently, Medialink and Paws signed on Sino British Industries Pte Ltd. to distribute premium items for Guardian Stores in Malaysia. The premium items include Luggage, trolley school bags, backpacks, foldable organizers, travel organizers, luggage tags, and, wrist bands.
Other new partners in the region intend to entice customers with premiums offered with purchase. Those partners include Beijing Shaike Tiandi Technology Co.,Ltd. for direct-to-retail apparel and accessories including outerwear, jeans, T-shirts, shoes, and belts for the 150 LalaBobo retail and franchise stores in mainland China, and via TMALL online, and JD online stores in China. The company is licensed to give away cell phone cases, stickers, backpacks, hats, and other items with purchase, as is Changsha Xiaomihu Cosmetics Co., Ltd which has signed on to do beauty and skincare products.
Several promotion deals were inked in recent months, as well. A recent promotion with Ens Global, paired the fat cat with B.Duck characters on apparel and accessories. B. Duck apparel stores are popular in China, Hong Kong SAR, and Macau. Quality Of Life Products Company Limited will promote Garfield products in their Hung Fook Tong retail shops via a VIP Membership card; and Pt Dufia Indonesia has been awarded the license to create premium items for KFC outlets in Indonesia.
Garfield’s new licensing agent in Japan, Tohokushinsha Film Corporation, has also been successful bringing new Garfield deals to the table. They recently signed Branch Out Co., Ltd. for apparel and outerwear; GTOCO, Ltd. for apparel; and Diggit, Inc., for toys, plush, smartphone accessories, and magnets.
In other parts of the world, Garfield licensing continues to grow with help from licensing agents like Brazil’s BR- Licenciamento De Personagens Ltda. who signed deals with Fernando Maluhy & Cia Ltda. for fabric by the yard; Junco Indústria E Comércio Ltda. for kitchen items; and Rabbit Indústria E Comércio De Produtos De Higiene Pessoal Ltda. for dental products.
Other recent deals signed by Paws, Inc. include:
A2B LEGANA, LLC.
ARTICLES: Cat litter, Private label cat litter, Dog training pads, Cat litter scoop, lint roller, and pet waste bags.
TERRITORIES: CANADA, UNITED STATES
BOOST COLLECTIBLES BV
ARTICLES: Loyalty program: Island mania promotion in Spar Interspar stores.
BR KOREA (DUNKIN DONUTS KOREA)
Agent: ASIANA LICENSING INC.
ARTICLES: Garfield donuts and mini donuts, beverage cups and holder.
TERRITORIES: SOUTH KOREA
CATVENTURES GAMES B.V.
ARTICLES: Video game intended for both recreational and therapeutic uses.
GULOGLU ANS. PAZ. SAN. TIC. LTD. STI
Agent: GAMMA MEDYA
ARTICLES: Coloring and Activity Books
GRUPO YADATEX S.A. DE C.V
Agent: P&L GLOBAL NETWORK
ARTICLES: Backpacks, bags, cosmetic bags, pencil cases, lunch bags, and, suitcases.
ARTICLES: iBook title based on Garfield Meets the Presidents, originally published by Scholastic
ARTICLES: Special exhibit featuring Garfield and Jim Davis in Young Readers Section of Indiana State library.
TERRITORIES: UNITED STATES
KV&H VERLAG GMBH
Agent: BULLS LICENSING
ARTICLES: 2017 and 2018 print calendars and 2017 and 2018 print on demand calendars.
TERRITORIES: AUSTRIA, GERMANY, SWITZERLAND
ARTICLES: Greeting cards, Magnets, list pads, book marks, and, online sales of physical greeting cards.
TERRITORIES: CANADA, UNITED
S.A.R TEKSTIL ITHALAT IHRACAT VE DIS TICARET LTD.
Contact: Suat Sekman
ARTICLES: Apparel items for women age 15 - 30 years
ARTICLES: Spaghetti Headz (hair accessory with charms).
TERRITORIES: CANADA, UNITED STATES
ARTICLES: Digital game application
WITHIT LICENSING LLC
ARTICLES: Bookmarks, book/reading lights, and, iPhone cases.
TERRITORIES: CANADA, MEXICO, UNITED STATES